Módulo

Naming & Design (2024)

Modulo is a real estate development project led by an architect based in my city, Chihuahua—a place defined by its desert landscape. From the beginning, the colors were carefully chosen to blend seamlessly with the local environment and the construction sites themselves.

This project started with the naming process. I developed around 20 proposals before we selected the final name, which was successfully registered. As a direct reference to the name Modulo, the logo was built around the idea of a modular unit. It’s inspired by the silhouette of three houses, evoking the image of a housing development.

This concept extends into the visual system, particularly in the folder design and the brand pattern, where the logo is repeated to form a larger composition. At the center, a highlighted version of the mark reinforces the feeling of a planned community.

Overall, the project has a distinctly modern aesthetic, with a strong focus on creating a flexible layout system and a pattern that can adapt and repeat consistently across all applications.